Focus Group Research:
Name: Georgia Billie BakerAge: 17
Gender: female
Occupation: student
Interests: singing, piano
Favourite music genres: pop, rock, old soul, jazz, hip hop
Favourite music artists: Queen, Adele, Arlo Parks, Bruno Mars, Taylor Swift, Billy Joel, Norah Jones, Loyle Carner, Rihanna
Do you read any print magazines? If so are they music and how often: Rarely, If I do I would read Rolling Stone
What appeals to you/ makes you want to buy a music magazine: An interesting cover story
How often do you go to live music events eg concerts, festivals: 3 or 4 times a year
Do you collect any physical copies of music? What form: I collect some older records
What Social Media do you use? Instagram, Snapchat, TikTok, Facebook
Name: Lily Grace Pavitt
Age: 17
Gender: female
Occupation: student
Interests: film, fashion, music
Favourite music genres: pop, indie
Favourite music artists: Faye Webster, Beabadoobee, Sabrina Carpenter
Do you read any print magazines? If so are they music and how often: I don't usually read music magazines but I purchase and read vogue every month
What appeals to you/ makes you want to buy a music magazine: an eye-catching cover image and a strong sense of branding
How often do you go to live music events eg concerts, festivals: every few months
Do you collect any physical copies of music? What form: yes, cds from my favourite artist to play in the car
What Social Media do you use? Instagram, TikTok, Snapchat
Name: Isabelle Shirley Webster
Age: 17
Gender: female
Occupation: student
Interests: music, film
Favourite music genres: pop, indie
Favourite music artists: Phoebe Bridgers, Wolf Alice, Chappell Roan, Wallows
Do you read any print magazines? If so are they music and how often: I don't read music magazines very often, maybe Mojo once a month because my dad buys it. I buy and read Vogue every month.
What appeals to you/ makes you want to buy a music magazine: If I know or am a fan of the person on the cover, or the cover is appealing to look at.
How often do you go to live music events eg concerts, festivals: very often, at least once a month normally.
Do you collect any physical copies of music? What form: yes, I have a large vinyl collection of artists, old and new that I am fans of, and a smaller cd collection of some of my favourite artists.
What Social Media do you use? Instagram, TikTok, Snapchat, Pinterest
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Name: Alexander Blackstone-Cobbe
Age: 17
Gender: male
Occupation: student
Interests: cricket, golf, football, aviation
Favourite music genres: pop, indie rock
Favourite music artists: Tom Grennan, George Ezra
Do you read any print magazines? If so are they music and how often: not often, never music
What appeals to you/ makes you want to buy a music magazine: if the main image is eye catching
How often do you go to live music events eg concerts, festivals: not often, once a year at the most
Do you collect any physical copies of music? What form: no
What Social Media do you use? Instagram, Snapchat, TikTok
Name: Esme Rose Benney
Age: 17
Gender: female
Occupation: student
Interests: music, film
Favourite music genres: pop, indie, rock, r&b
Favourite music artists: Sabrina Carpenter, Arlo Parks, Little Simz
Do you read any print magazines? If so are they music and how often: Sometimes vogue but not often.
What appeals to you/ makes you want to buy a music magazine: If I know the cover star or it is an up and coming artist.
How often do you go to live music events eg concerts, festivals: 5 a year roughly
Do you collect any physical copies of music? What form: yes, I have a vinyl collection of artists that I am fans of, and a smaller cd collection of some of my favourite artists.
What Social Media do you use? Instagram, TikTok, Snapchat, Pinterest, discord
Name: George Burnham
Age: 17
Gender: male
Occupation: student/ football coach
Interests: football, formula 1, music
Favourite music genres: alternative, indie, r&b
Favourite music artists: The Weeknd, Bakar, Rex Orange, County
Do you read any print magazines? If so are they music and how often: never
What appeals to you/ makes you want to buy a music magazine: a cover that includes my interests/ an artist I like
How often do you go to live music events eg concerts, festivals: once every few months
Do you collect any physical copies of music? What form: no
What Social Media do you use? Snapchat, Instagram
Name: Marni Azeem
Age: 17
Gender: male
Occupation: student/work in bakery
Interests: football, pro clubs (game), music
Favourite music genres: rap, hip hop
Favourite music artists: Drake, Future, Playboi Carti
Do you read any print magazines? If so are they music and how often: never
What appeals to you/ makes you want to buy a music magazine: something showing my interests, although I've never bought one so likely wouldn't
How often do you go to live music events eg concerts, festivals: a couple of times a year
Do you collect any physical copies of music? What form: no
What Social Media do you use? Snapchat, Instagram, TikTok
SECONDARY AUDIENCE
Name: David Veitch
Age: 54
Gender: male
Occupation: banker
Interests: sailing, tennis, music
Favourite music genres: indie, pop, rock, hip hop
Favourite music artists: The Cure, The Stranglers, The Alarm, Radiohead, Sir Chloe, Little Simz, The Jam, Red Hot Chilli Peppers
Do you read any print magazines? If so are they music and how often: In the past yes, GQ, NME, Rolling Stone
What appeals to you/ makes you want to buy a music magazine: An artist i’m interested in on the cover, good photography
How often do you go to live music events eg concerts, festivals: roughly 6 a year
Do you collect any physical copies of music? What form: Vinyls and cds in the past but not now.
What Social Media do you use? Facebook, LinkedIn
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