Statement of Intent

 

Brief Chosen: Brief 3: Magazines and online

How do you intend to use the four areas of the media theoretical framework to communicate meaning and meet the requirements of your chosen brief?

Product 1

I intend to create a music magazine focusing on up-and-coming artists and music of all genres, especially pop and indie rock as my focus group showed a common interest in these genres. 

 For the covers of my magazine, I will have a high image to text ratio with a focus on eye catching images with a focus on the cover artist, a convention I found when researching the music magazine genre. This will appeal to the 16–25-year-old target audience as my focus group said that an eye-catching cover with a focus on the artist would make them more interested in a magazine. The name of my magazine will be 'Wave' to reference the new wave of music and pop culture articles the magazine will share. 

 As the brief states to create an independent magazine, I will reflect values often held in this genre through including a diverse range of representations of different social groups in my magazine. My cover stars will be a muslim rock artist and a lesbian pop artist, with the latter's cover having an intertextual reference to popular pop artist Chappell Roan through the styling and cover line 'Its a femininomenon'. This will appeal to a wide audience as Chappell Roan has over 42 million monthly listeners and is a popular artist within the age group according to my focus group. 

Product 2

I will create a website with clear synergy with the covers and contents pages of my magazine. I will create this through continuing with the same colour palette, fonts and 'Wave' masthead throughout. I will also include features that go beyond what is included in the contents pages to give the audience an incentive to access the website. I will include opportunities for fan interaction such as competitions to win tickets and submission opportunities, this will create a feeling of connection between the audience and producers and allow them to feel like they have a say in what they read, a common feature in independent magazines. I will also create synthetic personalisation through opportunities to learn more about the teams interests and playlists made by cover stars they can access.

How do you intend to link your media products to demonstrate your knowledge and understanding of the digitally convergent nature of your media production?

To create digital convergence, I will create a recognisable brand identity including a logo for the masthead that is shown throughout both the magazine and website. I will also ensure that a colour palette of black, white, and pink are included in both products.  

Within my contents pages, I will include a call to action encouraging readers to check the magazines website for extra content, as well as a qr code that will take them to it. I will also include names of articles which I will discuss on the website and information on competitions available on the website.